CORUM is represented in over 500 Replica Omega watches points of sale worldwide and we are now inaugurating our second proprietary boutique.Our third will open in Shanghai in October, and I intend to continue this development.Boutiques offer our customers a unique retail experience by enabling them to discover our identity and to immerse themselves in the CORUM philosophy within a dedicated setting.They also provide an opportunity to present new boutique-exclusive collections, such as the three vintage models CORUM is currently introducing.This strategy will help us to reinforce our brand image and to continue our repositioning efforts."Corum is unveiling a collection entirely dedicated to the boutique concept.Three Vintage models, inspired by the brand's historical creations, were presented in a preview showing at the boutiques inauguration.Right from the time of its founding in 1955, CORUM was considered by its peers as one of the most avant-garde brands onthe market.The company Replica Omega watches heritage comprises a number of extremely creative models, and each year will see the launch of re-editions of these historical watches available only through the CORUM boutiques and from selected points of sale.The CORUM boutique is rapidly becoming the place to meet and share for watch connoisseurs and devotees.CORUM is also launching a website dedicated to the brand boutiques, .corumboutique, where visitors will receive daily updates on the latest news and activities at their boutique.
This and refined interior design is enhanced by plasma screens showing films of the brand's history that also hint at its future.Bathed in natural daylight, the 70 square-meter area is an invitation to stroll around and explore, as you discover the story of time.CORUM has entrusted the management of its Geneva Boutique to a reliable partner in the form of Mr.Alain Guttly, co-owner of the Maison de l'Horlogerie in Geneva.The passion for watch has been handed down from father to son in the Guttly family that is at the head of the Maison de l'Horlogerie, a prestigious retailer established in Geneva for over 40 years.Alain Guttly, General Manager of the boutique, said: "I am Replica Omega watches confident regarding the boutique's future.In recent years, CORUM has successfully revived its fundamentals and recaptured its true business core.It now presents new releases featuring strong watch content, in-house made movements and refined designs that are entirely in tune with its identity.These models naturally meet the expectations of an expert clientele.Since its opening in July, the boutique has already welcomed numerous customers and made some excellent sales, a good start that naturally strengths our confidence."Leila Bagnoud, who is in charge of running the boutique, along with a team of qualified personnel, offers customers a multilingual welcome based on solid technical expertise and sound advice.Antonio Calce, CEO of CORUM, said: "Opening our first Replica Omega watches boutique in Switzerland bears witness to the level of maturity that the CORUM brand has achieved.On the one hand, it reflects our global distribution policy aimed at consolidating our selective distribution network while moving it up-market; and on the other, it testifies to the brand's determination to invest in the long term.
